Domain names are often a hot topic of discussion when it comes to Search Engine Optimisation.
Generally speaking, a domain name that contains keywords will help give the site a rankings boost. This is similar to the fact that web pages with relevant names (i.e. those that have keywords in the actual name of the page) will help.
Again, with all things SEO, you should always consider your site visitors first. What do I mean by this? Basically, don’t cram your domain name full of keywords if it doesn’t make sense or relate to your products and services. Keep it short and concise like www.london-hotels.co.uk
Speaking of London hotels (and having just been there for a short break myself) this is the perfect example of how the domain name plays an important part in rankings. Go ahead, type in ‘London hotels’ into Google. What do you see?
There are always going to be people out there, both SEO’s and non SEO’s who will debate the fact that a domain name isn’t that important, and on it’s own I would probably agree. However, used as a single cog in the SEO machine it can play a very powerful part in the SEO journey.
What do you think about the importance of domain names in SEO? Discuss….
