Link Building is a popular and rewarding activity in the world of Search Engine Optimisation. Deep Links are often given a higher value than home page links. Here is why:
- You can target the specific keyword. Usually your deeper pages will be more specific about the content you are communicating to your site visitor. If Google knows about this page it will be able to give it a higher relevance.
- It is easier to push up your internal pages than a whole site. If you are promoting many products or services then its easier to push single pages than the whole site under the umbrella of the home page.
- Overcrowding the home page with links isn’t good practice. It looks ugly as well.
- Site Visitors get to your home page by typing in your publicised URL. Let them find deeper content through Google’s search. It’s quicker for them and they don’t have to wear their mouse buttons out doing so.
- The inner pages are usually more relevant so point people at them from external sources.
With any link building process anchor text is key for both internal and external links. Make sure that the anchor text is relevant.
So, on your next link building campaign, why not consider linking back to the deeper pages on your site. You will see a difference.
