Many people wonder why Search Engine Optimisation is so expensive. The first thing I would say to them is that they are approaching SEO from completely the wrong angle. SEO should be seen as “what can my business gain from performance driven SEO?”
There are many diferent parts to the SEO process and the cost will basically cover each of these. If you opt for a cheaper SEO then the chances are that they are missing out a part of the overall process, which ultimately will make your rankings suffer.
As with any service or product, the saying “You get what you pay for” is relative in SEO.
Just like you wouldn’t consider trusting a plumber who charges £5.00 an hour, you should neither trust an SEO promising the earth for £100 a month. SEO done properly can see you riding high in the search engine rankings, and a good ranking is extremely valuable. Why should an SEO work for pennies to make other companies lucrative?
SEO pricing is all relative. You may find that your industry is extremely competitive on the web, and you will pay more for SEO than someone operating in a field that isn’t as flooded.
Each SEO job is a problem looking for a solution and each job should be treated individually. No two SEO jobs are identical. Some jobs may require a lot of on site optimisation, where as others may already have sites that have been built with SEO in mind.
In SEO value isn’t about how much you are paying your SEO company, it’s about what you acheive in terms of returns.
If you are looking for a quick, cheap fix to make yourself wealthy on the web then maybe SEO isn’t for you.
