I’ve recently been working on an online dating site for a client and friend of mine and it’s raised a few eyebrows.
Over the last few years I have seen adverts for paid online dating web sites on the T.V, namely Match.com and the business model they use is based on income from monthly subscribers. The free dating model, however is something totally different.
I read an article today about a guy who is making thousands of dollars a day (literally) from running a free dating site in collaboration with Google Adsense. So how does he do it? If it were that easy we would all be doing it but essentially its all about knowing how to get your site seen on the search engines, which brings us back full circle to Search Engine Optimisation (or Search Engine Marketing if you will).
Without some form of SEO no site will succeed. SEO is all about getting site visitors to you and then getting them to engage and take action on what your site has to offer. Take one away from the other and you are treading water in quicksand.
So, in summary, find your Niche and stick to it. Good SEO can take time but the key is not to give up – if you give up you fail.
