An important part of any Search Engine Optimisation (SEO) campaign is to keep your web site fresh and up to date.
Consider the scenario with your car. Would you purchase a car and just drive it, expecting it to run economically and without problems, or would you take it in for regular services to keep it tuned and oiled? A web site is no different.
A quick check up on your site doesn’t take long. For starters you can just check your META information, making sure it is still relative and up to date. Secondly make sure that there are no dead links on your site.
One of my favourites is checking Google Analytics. This tells you how your site is performing and what areas of the site possibly need a little more TLC. Google Analytics is free, so make good use of it!
On top of that, keep checking the performance of your keywords. Keyword trends can change so its possible that the research you did at the start of your campaign is no longer reliable.
Alexa Ranking is another good way of monitoring your sites success. Say, for example, you own a cake shop in Manchester. You look up your competiter and they have an Alexa score of 5,000,000 and you have an Alexa score of 90,000. This is a pretty good indicator that they are getting alot of your potential business. Downloading the Alexa toolbar for your browser and spreading the word about your site is definately a good way to give your site a better Alexa ranking.
Across the board, SEO experts agree that if you download the “Alexa Toolbar” and visit your website once a day, encourage friends and colleagues to download the tool bar and visit each other’s websites–that this will increase your Alexa ranking, too. It’s a simple thing to do, but don’t expect dramatic results. You can also flaunt your url in Alexa forums, but the best use of your time is simply to try to get targeted visitors to your website through standard marketing channels.
So there we have it. It’s true that little and often is a great tonic for helping your site feature higher in the search engine positions so if you are serious about your SEO campaign then make the time to do it.
