Search engine optimisation is simply a must have for any web site.
If you are looking to optimise your web site you will hear about the different tools and techniques you can use to help improve your rankings. This article describes the most popular myths going around the SEO Industry. Whether you are planning to do your own SEO, or hire an SEO Specialist make sure you keep this list in mind.
The importance of Meta Tags
Not all Meta tags are important, or at least not as important as they once were. There was a time when SEO was all about Meta Tags but these days the search engines prefer better content. However, dont neglect your Meta Tags altogether, just dont focus all of your efforts on them.
Monthly submission to search engines
Many SEO companies will tell you that they will submit your web site to the search engines on a monthly basis. This will not help your rankings. If your SEO company are creating your backlinks on a monthly basis then the Search Engines will pick up your site through these anyway.
SEO is too expensive
Not true, and SEO should always be seen as an investment, not an expense. With the right SEO, the right keywords and the right strategy you can expect to reclaim your costs through good search engine postioning and increased visitor traffic.
PPC is better than SEO
Some will argue this is correct until the cows come home. As a short term strategy PPC can be better than SEO. We don’t beleive that PPC is better than organic results. Why? Search Engines results are built on content and relevance and this builds up trust between the search engines and the searchers. Searchers are now aware that anyone can buy a position on the sponsored links and look to the trusted organic results to offer web sites that are relevant to their search criteria
Optimising your sites home page
SEO is about optimising web PAGES and not web SITES. Make sure that each individual page is optimised, not just the homepage.
Content is King
Yes, the content of your web site is important, however it is only one part of SEO. Your efforts should be focussed on both on and off site SEO activities.
Competitive Keywords
If you are in a competitive industry then don’t give up on keywords just because they are difficult to conquer. Stick to your SEO plan, and in time you will reap the rewards.
Guarantee SEO
There are absoultely NO guarantees with SEO. No SEO company or consultant can offer you a guarantee of what position they can get you to in the search engines.
So there we have it. A few myths surrounding SEO, that you are now aware of. As always, if you have any comments or suggestions with regards to our article posts then please feel free to contribute!
