Getting your web site into the top positions in Google is time consuming and costly but when you get into the top positions it becomes worth it. Eventually you might see you site drop from the first page, to the top rankings on the second. Dont panic! It happens. Just keep doing what you were doing originally and you will see it climb back up the rankings and establish. You will learn that the SEO process doesn’t stop. Sure you can have targets and goals, but to maintain a healthy position you need to constantly carry out your SEO tasks. Here are some tips to help you out:
- Keep updating your content. Remember how you got your web site to the top of the listings by adding fresh on and off site content on a regular basis. Dont stop – keep going!
- Try renaming your images to include keywords, and check to see if you have added the ALT text to them.
- Check that the keywords are still relevant and update your keywords.
- Update your Title, Keyword and Description files to keep them relevant.
- Check that your XML sitemap is up to date and that Google has spidered all the pages
- Keep blogging, writing articles and providing external links
- Keep promoting your site using social media channels such as Twitter and Digg
If you are still having problems and your Search Engine Optimisation campaign isnt yeilding results, make sure that you give the changes a chance. Each change you make can take up to 3 months to index, although if your site is being crawled often due to regular content updates you should see changes in the listings happen quite quickly.
