Ok, not strictly an SEO post – but adding Live Chat to your web site could be the difference between capturing that sale or someone leaving your site to go somewhere else.
Here are 5 reasons why you need to add live chat to your web site:
1. Communicate with your customers / potential customers instantly. Sometimes people don’t want to send an email or pick up the phone. They want a quick response to a question via online chat. Online chat modules have become more and more popular on web sites these days, and you could leave your customers dissapointed if you dont offer the facility.
2. Reduce shopping cart abandonment rates. Increase your sales with pre-sales enquiries over live chat. If a shopper gets a fleeting thought of doubt whilst getting to the end of the checkout then let them talk to you! You can even offer an incentive over the chat to close the deal!
3. Help customers find specific areas of your web site. OK, if your site is well optimised and your navigation is efficient then this point should be null and void – but sometimes people can’t find things that easily and need a little helping hand.
4. Build trust and credability by being able to deal with customer enquiries quickly and efficiently.
5. See stats about your web site visitors. Find out what pages they have visited and build up a history of interaction through click throughs and transcripts
For more information on how you can add Live Chat to your web site visit http://www.liveperson.co.uk. We highly recommend this chat client and find that the cost is very reasonable!
