LinkedIn is a social network derived around businesses and professionals. Membership is thought to be currently around 35 million!
That being said, it presents a wonderful opportunity to do some “online networking”, re-kindle old business relationships and build some back links to aid your Search Engine Optimisation campaign.
So what is it exactly?
Some have described it as the Facebook of the business world. You start with a basic profile of yourself and your business, what you do, your web address, link your blog to your account and then you look for contacts to add to your network. When you add a contact to your network you automatically attach to their network – effectively creating a huge online directory of contacts.
Setting up a profile is really easy – if you haven’t got one already you should do so by visiting http://www.linkedin.com
- Goto LinkedIn and sign yourself up for an account
- Get to work on your profile – add the main URLs for your company (possibly your main web site, your blog and your twitter feed if you have one)
- Add Contacts to your network
- Create a company profile (and add your web address!)
- As with all things SEO, keep your profiles up to date and make them engaging!
Dont forget to add us to your network when you sign up!
