Ugh, ok, so I’m raising the ugly head of black hat Search Engine Optimisation again. It’s not really a topic I like to talk about but I feel this is a grey area. The area I am talking about is Micro Sites.
I recently read a proposal from an SEO company that was written about 12 months ago, and the main focus seemed to be built on building 40+ micro web sites based on the agreed choice of keywords that would all link back to the main web site. Great idea in theory but a totally unacceptable method of SEO in my eyes that does nothing more than litter the web with useless SPAMMY content.
Now, I met with a client this morning and we discussed the possibility of building 4 or 5 micro sites based on products that they sell. Now from a marketing point of view this makes sense as the sites can focus on these products specifically and they can genuinely link back to the main web site. I beleive that these sites will provide added value both to the customers and to the client but I am also aware that this isn’t exactly 100% approved by Google – or is it? Am I reading into Black Hat techniques too much and at the end of the day does it come down to common sense and knowing when you have crossed the line.
Discuss……
