I’ve just read a blog post (quite an old one) of a friend of mine. His post is centered around the statement that SEO is easy.
Having sat and pondered on this I can see where he is coming from, but then everything is easy when you know how. Isn’t it?
To simply present a statement that SEO is easy with a bullet point of 7 or 8 items of what you need to do is desperately scratching at the surface of what SEO is all about. Its all very well me telling you to create rich content, and change your META tags but how do you find good web site and article directories to submit to. How do you know which directory sites will get you penalised or not? I’ve often sat down with people to talk about SEO and the anything beyond the basics of what they can change on their actual site is responded with a blank expression. Its unkown to them and out of their comfort zone, so therefore its not easy.
There are also many different factors that present issues with people doing their own SEO. Timescales being the main obstacle. Google wont crawl your site reguarly until you start feeding it with content worth crawling. Until you get regular visits you may not get updated in their index until 2 or maybe 3 months have passed. Most DIY SEO’s give up after not seeing results between 4-6 weeks – be persistent. Its important that you understand that your SEO campaign can take 12+ months to blossom – dont expect results overnight.
Taken all that into account, with timescales and the volume of work involved, especially for a competitive keyword or phrase, we have to conclude the SEO isn’t neccesarily that easy and thats why Search Engine Optimisation companies exist. If it were easy everyone would just get on and do it themselves…. right?
If you want to read the original post you can view it here.
