Searching for anything on Google is now much harder than it was 5 or 10 years ago. This is due to the ever increasing amount of content on the internet.
Google Squared seeks to add another dimension of structure to the wildly fluctuating net environment. By analysing, structuring and categorising web pages, Google Squared claims to be able to provide more relevant content.
Current Google results are currently based on keywords or phrases. This method is open to manipulation by optimising sites, both internally and externally for these phrases.
Google Squared builds on the tradition of providing quality content by sorting resources available on the SERPs. According to a source, Google Squared will provide “squares” – small window-like features in the browser – which represent web pages. Each square will be categorised graphically based on search results.
What does this mean for SEO’s? Will we need to adapt new techniques and methods to help our sites rank high on the results? Initially I envisage that the concept of content being king will utimately prevail and the new Algorithms put in place have been developed to cover the weaknessess of the current search patterns. Does this mean that link building will become a thing of the past? Will Search Engine Optimisation become a thing of the past and the focus shifted to internet marketing / social media channels promoting “Content”?
