Search Engine Optimisation is a collective term for a range of techniques used to getting your web site to the top of the search engine results. What are the benefits of being at the top of the Search Engine results I hear you day? Here are a few reasons why.
· 15% off sales in Great Britain are done online. This figure is set to grow to around 40% in the next 12 years.
· 90% of Internet users find what they are looking for by using search engines, in particular Google. As an SEO, focus on Google is the most important due to the volume of search users and potential visitors it can bring to your Web site.
· Over 80% of search users never make it onto the second page of search results, and around 60% don’t click on the paid (otherwise known as sponsored) links. The key to online success it to break into the top 5 listings on Google for your chosen keywords.
Based on the above statistics its quite clear that the nearer to the top of the search engine rankings you are the greater chance of getting enquiries and therefore sales. Internet searchers associate the top results as the better brands on the internet.
A good SEO campaign is split into three equally important stages.
1. The analysis and preparation
2. The execution of the campaign
3. Maintenance of the campaign.
Any Search Engine Optimisation campaign should always be carried out in that exact order. The reason for this is that you create the foundation for your campaign by researching and carefully selecting performing keywords. These keywords form the base that allows the execution of your campaign, which in a nutshell is all about optimizing your web pages and building up popularity via back links. Once you have achieved a good ranking you need to ensure that you maintain it on a regular basis – as some might say staying at the top is harder than getting there!
Another important aspect of any SEO Campaign is to make sure that your web site is up to date and easy to navigate for your site visitors. Does it give them the opportunity to request call backs, place orders or make enquiries? Are your call to actions obvious or to people have to hunt around to find them? All these items may seem like common sense but they are often over looked. When designing any web site think about what you would expect from the web site as a site visitor.
Think about this – before you start inviting people to your site is what you have at the moment what you want hundreds, many thousands, mainly tens of thousands of people to see?
When your house is in order and you want to start inviting people around its time to start to think about promotion and backlinks…..
