Google is to change its algorithm to tackle the problem of spammers using black hat search engine optimisation to get malicious pages at the top of results pages, it has emerged.
An unnamed source at the search engine told WebProNews that the algorithm for calculating search rankings will change in due course and should mean that web users do not see malicious results at the top of listings “nearly as often”.
The spammers in question get their pages to the top of Google’s search results by using Google Trends and Google News to research the most popular keywords of the moment, including these in their web pages and distributing links through comment boxes and forums on social media
Google uses over 200 different signals to determine the ranking of a website by calculating its importance to the rest of the web and its relevance to users’ search queries.
No one is sure about exactly what changes will be made, and the chances are that no one will ever find out but it will have an effect on the SEO techniques in the future.
