Webmaster tools is a pivitol tool in the arsenal of goodies used by SEO’s in any Search Engine Optimisation campaign. It provides the information that we need to use to understand how the sites we are working with are a) Seen in the eyes of Google, b) Performing in terms of backlinks and c) Performing in terms of impressions and click throughs.
Google have responded to comments and suggestions and Webmaster tools is undergoing a radical makeover.
Highlights include a one stop dashboard (excellent!), up to 100 queries to track for click throughs, multi user site maps, help in 21 languages(!) and improved navigation.
Google have released a short vide on you tube as a brief introduction to the newly designed interface.
We’ve had a quick play around with the new site tonight and we are fairly impressed. The same data is available as before, but the presentation allows site administrators to find the information they want more quickly.
We understand that the new and old versions will both be available during a transition period.
