In the early days of Search Engine Optimisation, the only way to get your web site listed by the Search Engines was by submitting it on a regular basis. There were even companies that specialised in submitting your web sites on a regular basis to make sure they kept checking out the content.
Thankfully, the world has moved on (be warned, that some companies still think that submitting your web site on a regular basis is a fruitful activity – it isnt!).
The modern way to manage your Google inclusion is through the user of XML sitemaps and a well structured web site.
All Search Engines use spider programs, also known as robots or crawlers. The scour the web and visit web pages to scan their text and links. The text and links are then sent off for indexing . The spider the Google uses is called Googlebot. If you have access to an analytics package you can probably see when Googlebot has been viewing your site.
The first step to getting your site indexed is through classic submission. Let Google know that you site exists. Then, if you haven’t already got one, sign up for a Google Webmaster Tools account, register your site and create an XML Sitemap containing the structure of your web site.
The big question on everyones lips (especially customers of SEO companies) is how long will it take for your site to be indexed?
The truthful answer to this is that there are no guarantees, however by following the correct “white hat” procedures you can expect your site to be crawled with 1-2 months. As your campaign grows and you create more backlinks and on site content the frequency of crawls will increase along with your ranking.
One of the reasons that back links are so important in any SEO campaign is that they help Google find your site. Each time Google scans a page containing a backlink to your site it credits the landing page with being an authority on the topic of the originating page. This is why back links from relevant sources are so important and should never be underestimated.
In a nut shell thats how Google find your pages. The key is backlinks…
