The web gets bigger everday and as a result searches become more locally focused.
Local SEO is a great way how to exploit this by optimisng your web pages for localised terms, such as towns or cities. It also covers the likes of Google Maps and Google Earth as many results are now focused around this information. (Have you seen the map appear at the top of the search results pages yet?)
Here are a few tips to help guide you with Local Optimisation of your web pages:
Language
If you site is multilingual it is important to let Google know this.
Geographical Optimisation
It might suprise you to know that search engine users narrow up to 45% of their searches to sites based on their own country.
Google Earth and Google Maps
Get your business registered on Google Maps. This enables searchers to find your business or services when they search using localised search terms such as ‘London Courier’. Google Maps results also allow for customers to write independant reviews on your company. Register your business on Google Maps.
Prime your web site for local search
Many people now add a place name to their search query. Optimise your pages to include this to get better results.
For more information on how localised search can help your business get in touch with eSoftware Solutions (UK SEO Company) or Iniquitous (Denver SEO)
