Are you looking to optimise your web pages to try and get a better ranking for your keywords? Here are five quick tips to get your started:
- Check your keyword performance using a tool like Wordtracker or Googles keyword Tool. It is vitally important that you optimise your site for keywords that people are actually searching on
- Dont forget to make good use of your keywords in your TITLE and DESCRIPTION tags on your web page. These carry a decent weighting in terms of your pages relevance.
- Write your copy to accomodate your keywords, however make sure that you write it for humans and not the search engines. Google uses technology known as LSI so you can use words that are relevant or associated to your keywords and Google will establish the relevance
- Make correct us of h tags. By this I mean put your headings in h1 tags, your subheadings in h2 tags. Dont think that you can get away with just using classes to format your page. Its not good HTML and the search engines dont like it
- If you have to use Flash make sure that you provide a non-flash alternative, and where images are concerned make good use of the ALT tags to include your keywords
The above tips should give you a good solid ground in optimising your web pages. As any SEO will tall you the content of your page is the key and if you right clear, engaging and relevant content then you could well find that your natural links will start to grow on their own!
