Page Rank Explained

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Posted on 27th May 2009 by iansheldon in Search Engine Optimisation

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Google Page Rank (PR) is a measurement of relevance / popularity.  Each page in your web site will have its own ranking.

The scale of Page Rank goes from 1-10, although it is possible that your pages could have no ranking at all.  Generally this means that they havent been indexed yet.

So how do you improve your Page Rank?

The simple answer is to get good back links to your site from pages that already have a good page rank.  Each time Google links out from a page with a good PR it passes a peice of that Page Rank to the destination page.  Due to this it may be better for you to get a back link from a page with a PR of 4 that has 10 back links on it, than to get a backlink from a page with a PR of 6 with 70 back links on it.  This is because the PR is distributed across the outgoing links equally.

Building back links is an important part of any Search Engine Optimisation Campaign.  If you need help or advice on building up back links then please get in touch with UK Search Engine Optimisation Company, eSoftware Solutions

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