I’ve just read an interesting article about SEO’s having a liability strategy. For me this is a very interesting topic.
If, like me, you get regular emails promising this, that and every top position in Google you hopefully treat this with nothing more than a quick glance and a ‘delete’. One thing that I’ve learned over the years in Search Engine Optimisation is that the only guarantee you can offer people is that you will carry out the tasks required to improve the ranking of a web site. It is impossible for any SEO to guarantee that they will be listed on any particular page, in any particular position and I urge all SEO‘s to make sure that this message is clear when talking to the client.
If you think about it, simple common sense says that if 30 web sites (pages) are being SEO’d then not all of them can appear on the front page, however common sense in business is sometimes (unfortunately) overlooked.
Make sure that you have a good contract drawn up with your client and in your proposals go into detail about what activities you will perform each month. Provide your client with a monthly activity report explaining what you have done, and show a breakdown of rankings for your keywords. Hopefully, if you are doing things right, the monthly report will show a steady improvement on rankings and your client will be happy.
One other key point is to let your client know that SEO changes dont happen overnight and that it can take 2,3 maybe even 6 months or more for changes to take effect. There are so many factors to take into account that no single SEO project is the same. Factors such as the age of the domain, the current page rank, number of backlinsk, content etc etc all have to be considered.
It can be painful being an SEO sometimes, but when you start to see results its extremely rewarding to see a happy client.
