The majority of internet searchers rarely make it past page two of the Google Results, so it makes sense that being near the top of the rankings can radically transform your business. Image, if you will, that the Google results are like a shopping mall, and being near to the top of the listings is like having your shop closer to the entrance of the mall.
The difference with the search engine listings though is that people are actually looking for what you have on offer, so your conversion rate should be much higher than that shop at the entrance of the mall.
This is why SEO services are so competitive. There are literally millions of web sites fighting amongst themselves to claim those top few places. Just imagine what getting to the top of the listings can do for you.
Of course, SEO isnt all about just ranking well. Once you have your visitors how can you capture their imagination? How can you make sure that you are going to get them to buy from you and not somebody else? Its vitally important that you get your house in order before you start ‘inviting people around’
In a nutshell, if you dont optimise your web pages then there is not much point in having a web site. Even more importantly, if you are looking to sell items or services online then Search Engine Optimisation isn’t an option, it should be part of your online strategy from the beginning – not an afterthought.
