The role of articles in SEO

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Posted on 12th June 2009 by iansheldon in Uncategorized

As you are probably aware by now, building back links to your web site from relevant sources is an extremely important part of any Search Engine Optimisation campaign.

Articles are a great way to help increase actual visitors and also a great way to increase your back links.  There are literally hundreds of article directories on the internet – some are an open market or different topics where as others are more specific to niche areas.  It is important that you submit your articles to the right directories to get the most impact.

As with all web related content, your articles should provide valuable information to the readers.  It is important that you create the content for human beings whilst maintaining a good balance of keywords and phrases that you are using to optimise your web site.

Most article directories expect your content to be between 300 and 500 words, although some are a little more particular and ask for 2000+.

Different article directories have different rules that you need to adhere to.  Some allow back links in the body of the article, where as others only allow back links in the resource box which is where you tell the reader about yourself and your company.   If you violate the rules of a directory once too often you can find yourself banned from the site.

One of the main advantages of article submissions in directories are that articles are a great source of providing one way link to your website and generate interest in visitors through the content of your written source and also attract more unique visitors.  Writing and submitting articles can save you time by getting back links to your website as compared to directory submission and link exchange.

If you are looking someone to manage the submissions of your articles to internet directories then why not get in touch?  We are a UK SEO Company specialising in Organic SEO.  Drop Ian a note at ian@esoftware-solutions.com or visit our web site http://www.esoftware-solutions.com