As more businesses turn to the internet, it becomes more competitive, and Search Engine Optimisation is one of the main methods used for increasing traffic and potential income. Search Engines are very sophisticated and it may come as a suprise that nobody really understands exactly how they rank web sites in the results but one thing we do know is that inbound links to your site definately help.
The reason for this is that links that come into your web site are classed as ‘votes’ for your site, and Google likes popular sites that have many votes. However, just to confuse matters not all links count as votes.
For example, links that do not have the ‘nofollow’ attribute are the ones that are valuable when it comes to link building for search engine optimization. Nofollow is an attribute that is applied to some links which tells search engines not to bother following the link. Ideally, the Nofollow links want to be avoided.
Secondly, you will remember me blogging about Page Rank not so long ago. Links going to your site from a page with a high page rank and few links will carry a greater vote that one from a lower page rank source, or a page covered in links. Try to concentrate on getting your links from pages with a good page rank, and few outboud links
The last think you want to consider with your links is the anchor text used. The anchor text is the text that the web site visitor clicks. The anchor text, where possible should always be one of your keywords. Google see’s the anchor text as a source of relevant information and ideally wants to see relevant content to match it.
Here are 5 simple steps to getting your linking campaign stated.
1. Write Guest Posts/Articles
Probably the easiest way to build one way links to your web site is to write and distribute articles to article directories. If you write engaging, good content then people will also replicate your articles, giving you even more links back to your site!
2. Swap links with web sites similar to your own
This can sometimes be difficult. Afterall, consider the value of links and people who realise this might not be so willing to just let you have one. Generally this is a two way link scheme or otherwise known as a recipricol link.
3 Directory Submissions
Just like article submissions, there are hundreds of web site directories out there that allow you to submit your web site. Many free directories are just link farms and Google may penalise your site if it finds links from them. Paid directories and generally better and hold more value. Take a look at some of the sites listed in the directories before you make the decision to submit your own.
4. Blog Posts and Comments
Many blogs contain the “Nofollow” link, however many dont which means you can get some good juicy links from content rich sources.
5. Social Bookmarking
Social Bookmarking sites are an excellent way to not only create backlinks, but also attract the interest of real people. You can also find that links on social bookmarking sites are also indexed fairly fast. An good example of Social Bookmarking sites is Zig Tag
So there you have hit. 5 quick tips on link building. Of course, we have missed off the one major source of link building from this list and thats creating great content that people will want to naturally link to. At the end of the day, thats what SEO is all about.
If you would like more information on Link Building contact UK SEO Company eSoftware Solutions. Visit their web site at http://www.esoftware-solutions.com or email Ian on ian@esoftware-solutions.com
