Some link-building schemes and services may involve a range of activities that skim around the edge of Google’s rules on creating ‘linking schemes’.
Included in this is the generation of creating a network of mini or micro-sites each built around a keyword, to provide relevant back links to your main web site. By creating these micro sites (and I include Blogs in this category) the SEO’s have full control over the content relevance and back links to the main web sites. This micro-site strategy for search engine optimisation can work well – although it takes time to work and generally has to be done through third-parties. It is also recommended that you host the micro sites on different servers to your main site as Google will be able to spot the association.
Ranking highly for extremely competitive keywords can sometimes be a tricky task, and not only do mini sites help to build content rich and relevant sources for back links, they can also help to promote specific products or services that you offer – which in itself is a great marketing tactic to help get your brand mentioned. Whilst your main site will most definately have a URL containing the company name, you can get more creative with the domains of your micro sites by including the product names and keywords.
The important thing to remember when creating these micro sites is to stick to SEO guidelines at all times. If you want your micro sites to get a good Page Rank (to pass back to your main site) then you need to consider how you will acheive this by referencing them in blog posts and social media posts such as Twitter.
If you are looking to optimise your web site to improve your search engine rankings then contact eSoftware Solutions, a UK SEO Company, on 0845 838 8588.
