Having now worked on a number of SEO projects over the last 12-14 months it’s becoming more and more apparant that Search Engine Optimisation means different things to different people.
To some it means being able to rank highly in the results for quality key phrases, for others it means being able to push increased volumes of visitors to their web site.
Then we have those that get heavily involved in the metrication in terms of visitors vs enquries and enquiries vs sales. Those that want to understand what people are actually doing on their web site – what pages they visit and what call to actions are triggered.
SEO being what is doesn’t have an actual defintiation and there is a fine line between SEO and Internet Marketing (if there is a line at all).
So why today’s blog post? If you are looking to employ the services of an SEO professional then think carefully about what you are looking to achieve from the project. Some SEO’s may offer more than others and its important that you team up with the right one in order to achieve the desired results.
Bye for now!
