I’ve just been posting over on the Iniquitous SEO Forum and the question was raised about the Title attribute in HTML and how it is important to SEO.
Here was my (short) response:
The ALT attribute (and it is an attribute, not a tag) is an alternative text description for images that often displays before the image is loaded (if it’s loaded at all). Or if the image fails to load the ALT text is shwon. ALT is a W3C required element for images and can only be used for image tags because its specific purpose is to describe images.
You can use the TITLE attribute for most page elements, but, unlike the ALT attribute, it isn’t required. As far as SEO goes you should use it to describe links. They’re more versatile than the ALT attribute and many search engine ranking algorithms read the text in TITLE attributes as regular page content.
Here is an example :
<a href=”http://www.online-digital.co.uk” title=”Search Engine Optimisation”>Search Engine Company</a>
If you are looking for a UK SEO Agency, or just want some advice on Search Engine Optimisation why not get in touch?
