Google Page rank has acted as a metric for the popularity of a web page for some time now. It is measured by the number of quality back links that point at the particular page in question. It has been a metric that search engine optimisation experts have been measuring for years.
I’ve found, that over the last few months, Google’s Page Rank algorythm seems to be counting less and less as a factor for search engine rankings. Why have I come to this conclusion?
Well, take one of my clients sites for example and one of his keywords – Radio Hire.
His site is now appearing 3rd in the Google rankings and he has a Page Rank of 4. Above him are two other sites that have been around for some time. Both sites above him have a Page Rank of 2.
See my reason for questioning the current relevance of Page Rank?
