I recently put a proposal together for a business colleague and friend of mine. The proposal was to SEO his web site for 10 high performing keywords.
Unfortunately, the proposal wasn’t accepted for the reason that his business was doing extremely well at the moment and he didn’t need any extra work.
This got me thinking.
What better time to invest in SEO than when your business is doing well? One of the issues for many companies when it comes to organic SEO is the time it can take to achieve a ranking that will start to drive traffic, although instant visibility can be bought at a price using Google Adwords. SEO is a long term strategy to gain visibility in the search engines so surely the best time to set about your SEO campaign is when your business IS doing well. That way when you hit the hard times your site is already sat on top of the SERPS shouting out to all the prospects actively searching for your services.
Equally so, if your business is doing well then it’s easier, financially, to invest in an SEO campaign that when done correctly can see a very healthy return in investment.
Naturally, I’d like to credit my colleague / friend / client for the inspiration for this post!
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