SEO – managing client expectations

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Posted on 13th January 2010 by iansheldon in Search Engine Optimisation

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“How long will it take my site until it appears on the front page?”

If you are a SEO that is probably a question you hear on a regular basis.  For many people, SEO is a quick fix.  They think it is something that you do to a web site to move it onto the front page of the Search Engines, without any appreciation of, or concept of what is involved and how long it takes.

It’s vitally important to note that Search Engine Optimisation isn’t, and never will be, an overnight process.  Any SEO Company claiming to be able to get to the top of the search engines in 24 hours needs to be avoided.

The positioning of your web site can depend on many factors.  With established sites it will be easier to get them to move up the sites quicker than with a new build.  Google needs to establish trust with your site, and this can take time.

SEO is all about natural growth and persistance.  A good SEO will deliver sustainable results over time.  If your site doesn’t rank overnight, or in certain situations even within 2-3 months then don’t panic – its perfectly normal.