Search Engine Optimisation and life…
Today I came across a great article, written by Shane Richmond.
He comes up with a brilliant opening line of ” Search engine optimisation can ensure content attracts maximum web hits. And it doesn’t mean conning readers, says an online editor”.
It does seem that, although SEO has been around for a number of years that journalists are just starting to understand why it is important.
How SEO is changing journalism
If you get chance give it a good read.
Search engine optimisation is simply a must have for any web site.
If you are looking to optimise your web site you will hear about the different tools and techniques you can use to help improve your rankings. This article describes the most popular myths going around the SEO Industry. Whether you are planning to do your own SEO, or hire an SEO Specialist make sure you keep this list in mind.
Not all Meta tags are important, or at least not as important as they once were. There was a time when SEO was all about Meta Tags but these days the search engines prefer better content. However, dont neglect your Meta Tags altogether, just dont focus all of your efforts on them.
Many SEO companies will tell you that they will submit your web site to the search engines on a monthly basis. This will not help your rankings. If your SEO company are creating your backlinks on a monthly basis then the Search Engines will pick up your site through these anyway.
Not true, and SEO should always be seen as an investment, not an expense. With the right SEO, the right keywords and the right strategy you can expect to reclaim your costs through good search engine postioning and increased visitor traffic.
Some will argue this is correct until the cows come home. As a short term strategy PPC can be better than SEO. We don’t beleive that PPC is better than organic results. Why? Search Engines results are built on content and relevance and this builds up trust between the search engines and the searchers. Searchers are now aware that anyone can buy a position on the sponsored links and look to the trusted organic results to offer web sites that are relevant to their search criteria
SEO is about optimising web PAGES and not web SITES. Make sure that each individual page is optimised, not just the homepage.
Yes, the content of your web site is important, however it is only one part of SEO. Your efforts should be focussed on both on and off site SEO activities.
If you are in a competitive industry then don’t give up on keywords just because they are difficult to conquer. Stick to your SEO plan, and in time you will reap the rewards.
There are absoultely NO guarantees with SEO. No SEO company or consultant can offer you a guarantee of what position they can get you to in the search engines.
So there we have it. A few myths surrounding SEO, that you are now aware of. As always, if you have any comments or suggestions with regards to our article posts then please feel free to contribute!
Your marketing strategy may be made up of a number of different sources such as web sites, blogs, article submissions and social media channels, but in any of the above situations using the correct keywords, correctly, is essential.
Search Engine Optimisation can have a dramatic effect on your business. Do it well and site visits and sales can increase, do it badly and the results of your marketing efforts are greatly reduced.
Keyword strategys are a fundemental part of any SEO project.
Proper keyword optimisation can yield excellent Search Engine rankings, and therefore a higher number of site visitors.
The search engines use the text on your site to identify the relevance of your site against the search phrase that the ‘search user’ entered. If you don’t use enough keywords you will suffer, and likewise if you cram too many keywords into your copy you will get penalised.
There are three main areas that you should focus on when it comes to keywords. Accuracy, Positioning and frequency.
Accuracy
Keywords should be relevant to the topic of your web site. Search Engines are very clever when it comes to understanding the relevance of the copy on your site through technqiues such as LSI. If you don’t follow the strict practices of white-hat SEO you can quickly find yourself buried in the rankings.
Positioning
The placement of your keywords on the page is absolutely essential. Where possible use the keywords in the title of your page (even name your page using keywords if you can), and also use them in the description of your page. The description is often picked up by the search engines and displayed in the search results.
Remember that your copy must make gramatical sense. Google can pick up on that aswell. Write you copy for the site visitor, not for the search engines.
Frequency
Don’t get carried away with key words in your copy. It’s easy to over use key words and phrases to grab the attention of the search engines. Keyword spamming or stuffing is generally marked down when it comes to SEO, and could end up dropping your site down a few pages in the rankings.
The big question is what weighting should you look at when it comes to using keywords. Opinions vary as there is no strict rule, but anything between 2-5% of the copy as keywords is generally safe. There are many free keyword density tools on the market to help you in the right direction.
Finally, never forget the golden rule. Be natural with your copy. Write it for humans, not for Search Engines.
