There is a rumour on the rounds that Twitter will be releasing premium ‘paid for’ accounts for businesses before the end of 2009. The primary intention for these accounts would be marketing, promotions, customer relations, advertising etc. The benefit over standard Twitter accounts is that you would be able to view statistics and analytics on your tweets.
However, word on the street is that there wont be a great amount of interests in these accounts, especially for smaller businesses. Some smaller businesses on Twitter benefit from the word of mouth and personal touch that a standard Twitter account offers as a marketing tool.
So, when the Premium accounts are made public, would you register for one? If you do, make sure that, with any paid marketing or Search Engine Optimisation stategy that you have clearly defined goals in place so that you know what you want to achieve from your investment.
