SEO. AI. Audience growth.
Practical SEO and AI search guides for business owners and independent publishers. Clear explanations, sources you can check and lessons from real projects.
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Make useful business information accessible to AI search, separate search crawlers from training controls, and measure citations without promises.
A clearer view of the web
From the fundamentals to the next shift in search. Follow the questions that matter to your project.
Understand how search works, untangle persistent myths and make better decisions about your website.
Explore SEOLook beyond the headlines. Explore how AI answers find their sources and what that means for your content.
Explore AI searchBuild useful content, earn attention and keep learning what helps the right people find your work.
Explore audience growthThe reading room
Work through the fundamentals.
Question the received wisdom.
Turn a rising or falling chart into a question you can investigate. Use a clear baseline, consistent filters and a record of what chang...
Latent semantic indexing is real, but an LSI keyword list is not a documented Google requirement. Learn what to do with related terms i...
Help local customers find and choose your business: eligible Google profiles, useful service pages, genuine reviews and measurable enqu...
Choose a small business workflow, establish a baseline, test AI-assisted preparation and measure time released after review and running...
A real project. Useful evidence.
Fleetalyse recorded 1,119 Google Search clicks in six months. Our analysis separates brand searches, product questions and broad visibility from the daily-sales milestone reported by its founder.
See the report, understand its limits and use the same approach to assess your own website.
Read the measurement exampleAn open notebook
Search never stands still. Our job is to explain what is changing, what the evidence says, and where the answer is still uncertain.
Published by Fleeta Limited in Ipswich, from founder Vytautas Pipiras and the team behind SuffolkWeb. We disclose AI assistance, link to sources and explain the limits of the evidence.
Read our editorial approachThe SEO Blog, in your inbox
Practical search explanations, evidence from real projects and a useful next step for your website. Receive article updates as we publish.
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